Today let's talk about why you need to take
Your business online
Digivaranasi- Digital Marketing Company In Varanasi
I'll discuss some points regarding this.
SO far all the marketing strategies
were just pamphlets, billboards
tv ads etc
But here we are not able to measure our marketing efforts.
means we weren't able to decide whether that was profitable or not
I circulated pamphlets
But the person who came was via pamphlets or newspaper
it's not easy to track
One way is to ask your computer
how did they know about you
Customer said they saw your pamphlet, hoarding
or tv ads
And that's how you can measure your marketing efforts
But how accurate will it be?
Will you ask every customer? They might get irritate
Now you've given them form
What if they don't fill the form?
so better alternative is digital marketing
Here you can track
How much products were sold via your website
How many people are calling us via google
who adds the product in the cart but doesn't buy it.
But those who buy the product after adding the product in the cart.
Date of birth of the customers
In the beginning,
We used to maintain a list
that date of birth of this person is this
Now we need to do relationship marketing.
Congratulations sir on your birthday
Here we automate it
You've created a CRM software
that date of birth is this
and by default we've created mail
and in this we've done personalisation
And the other person will feel that you've created this for him/her
You can do any kind of promotion
So Digital marketing gives you this leverage
that normal traditional marketing doesn't give.
Now one more thing
are of age 22-23 boys
and who lives in delhi
What can i do? I can put hoardings
around places where boys population are more
I won't be eliminate girls
Logically i wasted my money
i am not getting any conversion
Now Digital Marketing plays a big role
We can target a specific audience
We can specifically target people in rohini
in a specific pin code
it's date of birth is this that
And will show the ad to him only
Here your conversion chances are high
Here google is the mafiaa
Whether you are using chrome
Chrome stores your data
what kind of a person are you?
So google knows the kind of person you are
That's how you can use google ads
His interest in other person
Profession of this person, it's household income
You can target things in detail.
I've already created a course on google ads
I'll give the link in the ibutton
You can learn google adwords from that video.
and how you can do micro targeting
that is possible via google adwords.
We'll cover social media marketing in future.
But google adwords is a better option
if your main focus is on conversion
if focus is on awareness, then social media is good., One more thing
I've spent money on billboard
and i've taken contract of 6 months.
But i realised after some time
this is not a nice place
can i take it back? NO Digital marketing gives you this leverage
today if you spend 5rs
tomorrow you can spend 10 rs if you see results.
then spend even 15 rs.
This is just an example.
You can operate on 100-200
So you can compete with big brands
suppose you have a Mcd in your surrounding
and i have a burger shop too, so through digital marketing
I can compete with him
People buy what they see the most in the market
Suppose there is a person nearby your location
Who sells certain product
If you start seeing their ad on facebook
or on any platform
His image will be changed
You'll definitely visit their shop
Because we know the taste of Mcd and should try from their shop as well
One more thing:
There is not time limitations
The banner that you created
Suppose you have 5 products.
Now you have the banner
Can you change it according to day and night
But in digital marketing, we can do this
In summer, we can show ads according to that
It's very hot today, buy this drink
and in the evening, we can show ads like
We can create a banner like after a hot day, buy this product etc
Today's day was very warm
Buy this powder and feel the coolness
WE can show our ads according to time
Should we do traditional marketing?
4 years ago,
An uncle came to my shop
he bought x product from me
and now new features have come
And we have created an offer
People who have x product, they need to give dash amount
10%-20% and they'll get the new product.
So what we can do according to the traditional marketing
we'll look at the records.
Maybe we won't have their number
But in digital marketing, you get the power
Here you have their email id
all their details., you can directly mail them
Their names are saved in the CRM
You can call them
You may be understood the importance of digital marketing.
and how good is it
People were asking
the scope of digital marketing, this is the scope
Future is digital
What can we do offline
Amazon has ruined the market of normal retailer
People are still buying it
In future, grofers will get the funding
Maybe people will start buying groceries online
Electronics is online
Gradually, they'll move towards other categories also
If you want to take your business online
This is the right time to do that
Do not delay.
You should have a website.
Google my business is important.
and Local SEO
Means people search for you locally
Suppose you have a cycle shop, if someone searches for cycle nearby me.
the top results of google
Your result should be seen there. because
Everyone is educated nowadays.
Everyone searches on google
about the price of a product.
Think logically about it.
Last thing: there is no budget boundaries.